The Da Nang City Government, through the Department of Culture, Sports, and Tourism, has officially entered into a strategic partnership with Larue, a brand under HEINEKEN Vietnam. This collaboration was marked by the signing of a memorandum of understanding on July 8, 2026, aiming to ensure the success of the Da Nang Entertainment Festival 2026.
The festival, scheduled to take place from July 22 to 26, will be centered in the East Sea Park area as well as along the coastal area of Da Nang. The event is designed to showcase a variety of cultural, sports, entertainment, and culinary experiences, with the ambition of solidifying Da Nang's status as a leading festival and event hub in Asia.
Deputy Director of the Da Nang City Department of Culture, Sports, and Tourism, Mr. Tan Van Vuong, revealed that this initiative is part of local government efforts to promote local cultural values while driving the economic wheel of the tourism sector. According to him, the involvement of private parties like HEINEKEN Vietnam makes a real contribution to creating innovative tourist experiences.
Larue itself has a long track record in Da Nang since 1909 and has become part of the local community's social identity. Through active involvement in various city agendas, ranging from culinary festivals to annual celebrations, this partnership reaffirms the company's continuous commitment to supporting the cultural and social development rhythm in the Central Vietnam region.
