PT Mandiri Utama Finance (MUF) projects that the electric vehicle (EV) financing segment will become the main pillar of the company's business growth throughout 2026. This strategy is adopted alongside the increasing public interest in using environmentally friendly transportation in Indonesia.
Acting President Director of MUF, Dapot Parasian Sukoco Sinaga, revealed that accelerating the adoption of electric vehicles does not merely depend on the availability of units or charging infrastructure. According to him, the role of the financial services sector through the provision of affordable and accessible financing solutions is an important catalyst for domestic EV market penetration.
To realize this target, MUF is intensively running educational programs through the 'Coffee & Drive' initiative. This program is designed to provide the public with the opportunity to directly experience driving an electric vehicle, thereby fostering understanding and trust in the technology.
On the promotional side, MUF offers incentives in the form of interest rates starting from 1.99% through the Livin' Auto platform. The company also includes several value-added benefits, such as up to a 50% discount on administration fees, a special administration fee of Rp1, shopping vouchers, and third-party liability insurance coverage.
This aggressive step is taken amidst economic challenges that are quite demanding for the national multifinance industry. Based on OJK records as of March 2026, the growth of the multifinance industry's financing receivables slowed down to 0.61%, with the gross non-performing financing (NPF) ratio reaching 2.83%. Nevertheless, MUF still recorded an impressive performance with a 15.8% year-on-year (YoY) growth in financing receivables, reflecting the company's optimism amidst market fluctuations.
