Technology company AICO officially introduced HoWePlay, an artificial intelligence (AI)-based activation platform specifically designed to enliven the entertainment sector in Indonesia. This move marks a new milestone in utilizing technology—which has mostly focused on productivity—into an interactive entertainment medium.
Co-Founder of AICO, Tommy Teja, stated that the presence of HoWePlay aims to provide an enjoyable entertainment experience without requiring complex technical understanding from its users. The platform is flexibly designed to be applied in various locations, ranging from shopping malls and communities to food and beverage industry outlets.
For its inaugural implementation, this technology was applied at the Matchmaking Night event at Sing Sing, an establishment under Holywings. On that occasion, HoWePlay combined artificial intelligence with the Chinese astrology method, BaZi. Participants simply scanned a QR code and entered their birth data, which was then analyzed by the system to accurately determine compatibility levels among participants.
Moving forward, AICO targets a broader adoption of HoWePlay across various lifestyle sectors. With a customer experience-oriented approach, the platform is expected to become a new standard in hosting more dynamic and personalized events in Indonesia.
