PT Pegadaian (Persero) officially held the strategic forum Sales Town Hall 2026 at Pegadaian Tower, Jakarta. The two-day agenda held at the end of last June marked a crucial step for the company in strengthening its business lines while aligning operational visions under the Danantara Indonesia ecosystem.
Carrying the main theme "Beyond Targets, Beyond Limits", the event brought together 125 top marketing personnel from various regions across the country. This meeting served not only as a national coordination venue but also as an intensive training platform for sales staff to adapt to increasingly challenging global market dynamics.
Director of Marketing, Sales, and Product Development at PT Pegadaian, Selfie Dewiyanti, emphasized that this event represents the company's effort to instill a winning mindset in all marketing personnel. The goal is to encourage employees not to merely settle for set targets, but to dare to make breakthroughs to achieve higher accomplishments.
Furthermore, Pegadaian is now beginning to transform the role of field teams from mere product sellers into solution-oriented financial consultants. This solution-oriented strategy is believed to be capable of enhancing customer loyalty and significantly boosting sales volume through a more personal and interactive approach.
Echoing this sentiment, President Director of PT Pegadaian, Damar Latri Setiawan, emphasized the importance of empathy in serving the public. According to him, every interaction conducted by sales personnel is a long-term investment in strengthening the financial future of the broader Indonesian public.
As a form of appreciation for work dedication, management also presented the "Sales National Champions" awards to 14 top sales personnel for 2025. These awards were presented in various categories, ranging from operational performance to outstanding dedication. Through this synergy and the support of the Tring! app innovation, Pegadaian remains optimistic about continuing to serve as a key driving force for national financial inclusion.
