The micro, small, and medium enterprise (MSME) sector in Sidoarjo has once again recorded a proud achievement on the international stage. Glutinous rice-based brownie products produced by local entrepreneurs have now penetrated the global market, an achievement driven by the strategic mentoring commitment of PT Bank Rakyat Indonesia (Persero) Tbk or BRI.
The assistance provided covers not only capital aspects, but also touches on product development strategies, quality standardization, and access to expanding export market networks. Through this intervention, MSME actors have successfully transformed local products into high-value-added commodities that meet the requirements of foreign markets.
This success serves as tangible proof that synergy between banking institutions and grassroots entrepreneurs is capable of creating a significant economic impact. The capacity building of MSMEs on an export scale is expected to serve as a stimulant for other business actors in the Sidoarjo region to continue innovating in order to drive the regional economy sustainably.
