Today's technological advancements have gone beyond mere hardware functionality, becoming a catalyst for collaboration and creative development in society. This is the spirit carried by JETE Festive 2026, which took place over five days on July 1-5, 2026, at the Atrium Pakuwon City Mall 2, Surabaya.
The event successfully served as a meeting point for various social groups, ranging from gaming communities and content creators to cultural arts practitioners. JETE CEO Jhonny Thio Doran emphasized that this festival represents the company's tangible commitment to presenting technology that is more relevant and interactive for users' daily needs.
In addition to offering product promotions with significant discounts, JETE Festive 2026 provided a competitive space for the younger generation through a Mobile Legends esports tournament, a K-Pop Dance competition, and a Coswalk event in collaboration with the COSURA community. These diverse activities aimed to foster sportsmanship while providing a stage for local creative talent to showcase their skills.
More than just a promotional event, the festival also emphasized digital literacy through practitioner-led classes and talk show series. Participants gained deep insights into business development, utilizing technology for daily efficiency, and digital financial literacy, in collaboration with the banking and insurance sectors.
Through a blend of education and entertainment concepts, JETE Festive 2026 is expected to spark the growth of the creative economy ecosystem in Indonesia. The presence of "product experience" facilities also allows consumers to interact directly with technology before making decisions, reflecting a more transparent and educational marketing approach.
