The Ministry of Tourism of the Republic of Indonesia is back with the Wonderful Indonesia Scale-Up Hub (WISH) 2026 as a strategic step to strengthen the national tourism ecosystem. Entering its second year of implementation, this program serves as an incubation platform for business actors to enhance operational capacity while expanding their business networks in a more competitive arena.
The program specifically targets entrepreneurs operating in three main sectors: wellness tourism, gastronomy, and cultural preservation. Through guidance from experienced mentors and structured development strategies, businesses are expected to transform their operations to be better prepared for evolving market challenges.
Selected participants will receive full access to comprehensive business development programs. From technical mentoring and operational efficiency improvements to market expansion strategies, this series of activities is designed to create a tangible impact on the progress of the country's tourism industry.
For businesses interested in participating, online registration remains open until July 10, 2026. Detailed information regarding the registration procedure and technical guidelines can be accessed directly on the official Ministry of Tourism website at kemenpar.go.id, allowing prospective participants to prepare before the deadline.
