At the relatively young age of 23, Acica Febrianti demonstrates that entrepreneurial spirit can drive the local creative economy. This young woman from Banyuwangi has successfully diversified her business portfolio by targeting the highly dynamic Gen Z niche market through four different business lines.
One of her main business units is device rental, namely Sewa iPhone Banyuwangi. Strategically located in the Genteng area, this business provides around 50 iPhone units, ranging from the XR model to the latest iPhone 16 series. With affordable rental rates starting from IDR 65 thousand per day, this service has become a popular solution for young people for content creation, graduation documentation, and holiday purposes.
Not stopping at the technology sector, Acica also ventured into the beauty industry through the Nocaskin Beauty label, which was officially launched in mid-2025. In just one year, this brand has launched 12 variants of body and facial care products, successfully selling thousands of units. Creative marketing strategies, such as offering gold and iPhones as giveaways during double-date shopping events, have proven effective in building customer loyalty.
Her business ecosystem is further completed by Cutes Style, a fashion boutique carrying an all-pink concept. Uniquely, Acica not only sells clothes, bags, and accessories but also provides fashion collection rental services starting from IDR 10 thousand per day. This concept offers flexibility for customers who want to look fashionable on a budget.
As a lifestyle complement, *nail art* services through Cute Beauty Nail are also offered at competitive prices starting from IDR 45 thousand. Acica hopes that her journey in building these businesses can inspire the younger generation in Banyuwangi to dare to take the first steps toward independent entrepreneurship.
