Facing an increasingly dynamic banking competition climate, PT Bank KB Indonesia Tbk (KB Bank) is now adopting a business strategy focused on strengthening its customer ecosystem. President Director of KB Bank, Kurnady Lie, revealed that the company is no longer merely relying on conventional products, but is instead transforming into a strategic partner that offers comprehensive solutions for its customers.
In the wholesale and corporate segment, KB Bank integrates the entire supply chain, from suppliers to distributors, into a single integrated service. This approach is designed to build long-term loyalty with customers through a deep understanding of the specific needs of each industrial sector, rather than just providing credit financing.
Wholesale Director of KB Bank, Widodo Suryadi, added that the company has presented comprehensive financial solutions, covering cash management, trade finance, to supply chain financing. As concrete proof, KB Bank has implemented this strategy in hospital ecosystem partnerships in the Jabodetabek area by managing operational services, medical staff payroll, and insurance claim payment systems.
Meanwhile, in the retail sector, KB Bank is penetrating through product diversification such as pension loans, home ownership loans (KPR), and mobile banking services. Not only that, the company is striving to redefine the function of branch offices as community centers to facilitate customer interaction and discussion, in order to increase emotional closeness and customer loyalty.
This strategic move is projected by KB Bank as the foundation for sustainable business growth. Through an adaptive ecosystem model, the company is optimistic about making a wider contribution to the stability and acceleration of the national economy in the future.
