PT Pegadaian (Persero) officially held the Sales Town Hall 2026 at Pegadaian Tower, Jakarta, as a strategic step to strengthen the company's business structure under the auspices of the Danantara Indonesia ecosystem. The event, which took place over two days from June 29 to 30, 2026, became a crucial forum for 125 high-performing salespeople from all corners of the country.
Carrying the theme 'Beyond Targets, Beyond Limits', this activity aims to encourage sales personnel to step out of their comfort zones. Director of Marketing, Sales, and Product Development of PT Pegadaian, Selfie Dewiyanti, emphasized that a champion mindset is the main key for marketers to break through more ambitious target limits amidst increasingly fierce market competition.
The role of the sales team has now been redefined, from being mere product providers to becoming trusted consultants for the public. This solution-oriented approach transformation is expected to increase customer loyalty and strengthen the quality of Pegadaian's interactive services in the future. In line with this, the President Director of PT Pegadaian, Damar Latri Setiawan, emphasized that field interactions are a long-term investment in building a more stable financial future for the community.
As a form of appreciation for the outstanding performance during 2025, the management also presented awards through the 'Sales National Champions' program. A total of 14 top sales personnel were awarded for their dedication in both the *Fronting* and *Customer Relationship Officer* categories.
Through this forum and the support of innovative technology such as the Tring! application, PT Pegadaian is optimistic about creating a solid sales team. This is a tangible step for the company to continue expanding financial inclusion in Indonesia while strengthening its commitment to excellent service for the wider community.
