Radisson Hotel Group has recently introduced an artificial intelligence (AI)-based innovation capable of automatically comparing and adjusting hotel prices. This technology is designed to ensure that rates on the company's official website remain competitive with prices found on online travel agency (OTA) platforms without requiring manual intervention from guests.
Previously, customers had to go through a lengthy process of filing claims, submitting screenshots, and waiting for verification under the Best Online Rate Guarantee program. Now, the AI system directly detects price discrepancies, verifies applicable criteria, and instantly adjusts rates on RadissonHotels.com. This step is seen as a digital transformation effort to provide transparency and convenience for prospective guests.
Global Chief Commercial Officer of Radisson Hotel Group, Gianni Di Fede, explained that this technology addresses travelers' needs for a fast and practical booking process. By removing administrative hurdles, guests no longer need to waste time comparing prices across multiple sites, as the assurance of the best rate is now integrated into the company's direct reservation system.
The system already includes rate monitoring across major global platforms such as Booking.com, Expedia, and Trip.com. In addition to benefiting consumers, this automation eases the operational workload of hotel staff, allowing teams to focus more on guest services. The implementation of this technology marks a shift in the company's strategy from a reactive to a proactive approach in managing rate distribution and strengthening customer relationships worldwide.
