Reaching its 70th anniversary, PT Bank Danamon Indonesia Tbk held a folk festival titled 'Danamon Festival' in Karawang, West Java. The event featured a collaboration of music entertainment, culinary delights, automotive exhibitions, and various integrated financial product offerings for the general public.
The festival was organized together with Danamon's subsidiaries and affiliates, namely PT Adira Dinamika Multi Finance Tbk, PT Zurich Asuransi Indonesia Tbk, and PT Home Credit Indonesia. Danamon's Chief Strategy Officer, Reza Iskandar Sardjono, explained that this initiative was designed as a form of appreciation for the loyalty of customers and the public who have accompanied Danamon's long journey over seven decades.
The excitement of the festival was supported by a music stage featuring a line-up of well-known artists, including Ayu Ting Ting, Japanese musician Hiroaki Kato, Rombongan Bodonk Koplo (Robokop), Akbar Chalay & Mingse, and the group Diskoplo. In addition to entertainment, visitors could also enjoy various local culinary delights in the F&B Festival and shop in the Bazaar & Lifestyle Market area.
Karawang was chosen as the center of the celebration due to its strategic position as one of the main industrial areas and economic engines in West Java. Danamon also deployed its mobile service unit, Danamon on Wheels, to facilitate direct access to banking services at the event location.
To complement the anniversary festivities, Danamon offered various special promotions, including a 70 percent cashback program of up to Rp25,000 for every transaction using QRIS D-Bank PRO during the festival. This offer is expected to encourage digital transactions while providing added value for visitors.
