Survey and market research provider platform, Populix, introduced Asklumia, an artificial intelligence (AI)-based innovation designed to assist industry professionals and market researchers in formulating more effective business strategies. This technology is expected to bridge company needs in gaining a deeper understanding of consumer preferences in Indonesia.
Co-Founder of Populix & Asklumia, Timothy Astandu, explained that Asklumia integrates artificial intelligence to process quantitative research, qualitative research, and simulate digital consumer personas from various regions across the country. With these simulations, businesses can project market responses to their products or services with greater precision.
Unlike standard generative artificial intelligence technologies available on the internet, Asklumia excels in data accuracy. The database used by the platform stems from deep research track records consistently collected by Populix over the past decade. This makes Asklumia's analytical results reportedly far sharper and more relevant to the unique characteristics of the Indonesian population.
Through the utilization of AI in market research, business leaders now possess a more sophisticated tool to minimize investment risks and accelerate strategic decision-making processes. This innovative step also marks a new chapter in the national market research industry, which is increasingly relying on digital technology efficiency.
