PT Pegadaian (Persero) has taken a strategic step in strengthening its national marketing structure by gathering 125 top-performing sales representatives from all over Indonesia. The event, themed 'Sales Town Hall 2026' and held at Pegadaian Tower, Jakarta, was designed as a consolidation platform to respond to increasingly dynamic and competitive market challenges.
Carrying the theme 'Beyond Targets, Beyond Limits', this forum aims to build a winning mindset for marketers. PT Pegadaian's Director of Marketing, Sales, and Product Development, Selfie Dewiyanti, emphasized that the company encourages the sales team to exceed conventional target achievements. The emphasized approach is a consultative marketing model, where sales personnel do not just sell products, but act as partners who provide targeted financial solutions based on customer needs.
President Director of PT Pegadaian, Damar Latri Setiawan, highlighted the crucial role of marketers as the company's frontliners in interacting with the community. According to him, every interaction in the field is a long-term investment to build the customer's financial future. Empathy-based service is the key to strengthening customer loyalty amid today's intense competition in the financial services industry.
As a token of appreciation for dedication and performance, Pegadaian presented the 'Sales National Champions' award to 14 of the best marketers throughout 2025. The award covers various categories, ranging from high dedication to inspiring service performance for fellow colleagues.
In addition to human resource competency building, the company is also integrating digital innovation as a main supporter of field activities. The introduction of the Tring! application is testament to Pegadaian's commitment to blending the professional expertise of marketers with the convenience of technology, ensuring financial services remain efficient, relevant, and highly competitive in 2026.
