Radisson Hotel Group has officially launched an artificial intelligence (AI)-based technology designed to perform automatic price matching. This innovation allows room rates on the official RadissonHotels.com website to instantly adjust if a more competitive price is found on another online travel agency (OTA) platform.
This system replaces the old scheme previously known as the Best Online Rate Guarantee. While customers previously had to go through an exhausting manual process—from taking screenshots of price proof to waiting for claim verification—the entire process is now handled directly by the system in real-time. As soon as the system detects a lower rate on a third-party site, the price on the official channel will be adjusted automatically without manual intervention.
Global Chief Commercial Officer of Radisson Hotel Group, Gianni Di Fede, revealed that this step was taken to address travelers' needs for price certainty and ease in the reservation process. With this technology, the company hopes to increase transparency while shifting the administrative burden away from hotel staff, allowing them to focus directly on improving guest service quality.
The implementation of this technology has expanded across all Radisson properties worldwide. The system is integrated with various renowned global travel platforms such as Booking.com, Expedia, Agoda, and Trip.com. With this move, Radisson Hotel Group not only seeks to strengthen its direct booking channels but also sets a new standard for operational digitalization in the global hospitality industry.
