Ahead of the big match between Portugal and Spain on July 7, 2026, public enthusiasm for the 2026 World Cup is starting to have a positive impact on the micro-business sector. Trend data across various e-commerce platforms recorded up to an 800 percent increase in search interest for football merchandise, with a primary focus on jerseys featuring world stars like Cristiano Ronaldo and Lamine Yamal.
For small business owners, this phenomenon presents a momentum to reap quick profits within a short period. The estimated initial capital for acquiring a wholesale stock of 20 jerseys is around IDR 600,000. With selling prices set between IDR 150,000 and IDR 200,000 per unit, vendors are projected to break even after selling just six units. The remaining sales could generate a net profit margin of IDR 2 million to IDR 3 million over a five-day transaction period.
At the local level, including the Palembang region, the effectiveness of marketing strategies is key. Cash on Delivery (COD) methods and fast delivery speeds have proven more dominant in increasing sales conversions than mere price wars. Business owners are advised to focus on specific team products to maintain inventory management efficiency.
In addition to inventory management, using short video content showcasing product details is considered more effective at attracting consumer interest than static photo catalogs. However, sellers are still advised to remain cautious about the risk of leftover stock after the match. Mitigation strategies, such as offering quick post-match discounts, serve as a solution to keep cash flow positive.
Flexibility in reading market trends and caution regarding intellectual property rules on marketplaces will largely determine the sustainability of this seasonal business. With careful planning, MSMEs are expected to maximize their economic potential up to the final round of the tournament scheduled for July 19, 2026.
