Media Infobrand Group has officially announced the hosting of The 2nd Indonesia Brand & Business Opportunity Show (IBOS) Expo 2026. Following the success of the inaugural edition which successfully attracted thousands of visitors, this year's exhibition comes with a larger scale to facilitate the needs of aspiring entrepreneurs, investors, and business actors looking to expand.
The exhibition, which carries the concept of integrating the business ecosystem, is scheduled to take place over three days, from August 7 to 9, 2026, at the Bekasi Convention Center (BCC). The event is projected to attract 7,500 visitors by presenting over 100 national brands from various sectors, ranging from food & beverage (F&B), logistics, beauty, education, to business support services.
Susilowati Ningsih, CEO of Infobrand Group, emphasized that amidst dynamic market behavior changes, collaboration is the key to growth. IBOS Expo 2026 is designed not just as a promotional exhibition, but as a strategic space for business owners and potential partners to exchange ideas and build mutually beneficial networks sustainably.
Echoing this sentiment, the Chairman of the Indonesian Brand Association (ABI), Tri Raharjo, stated that the strength of the business ecosystem is currently a determinant of local brand competitiveness. According to him, utilizing franchise systems, distribution, and affiliate partnerships are concrete steps to accelerate market penetration in the era of global competition.
As an added value, the organizers will present a series of Business Summits discussing crucial strategies for business actors. These sessions will cover franchise development, sales acceleration through affiliate marketing, and customer loyalty enhancement strategies, led directly by experienced practitioners and industry leaders.
For members of the public interested in attending this exhibition, tickets can be obtained through the official Infobrand website starting at Rp15,000 for collective packages. The ticket provides full access for visitors to attend the entire series of events, including business matching and networking sessions during the three days of the exhibition.
