Amid the rapid development of artificial intelligence (AI) technology, the country's leading marketing media, MIX Marcomm, is taking a firm step to protect its digital assets. The management has officially issued a strict ban on any form of retrieval, duplication, or utilization of content without written permission from the authorized board of directors.
This protection policy covers all journalistic products published on their official website, ranging from written articles, photo documentation, creative infographics, to video content. In addition, strict restrictions are also applied to automated scanning (crawling) and data indexing activities commonly carried out by AI learning engines and other digital platforms.
This defensive step taken by MIX Marcomm is in line with global trends in the mass media industry, where creative industry players seek to protect copyright from data exploitation without fair compensation. Management emphasizes that any form of content utilization for commercial purposes or AI model training must go through formal licensing procedures to maintain the company's integrity and intellectual property rights.
