Bekasi City is once again in the spotlight for national business players as the Bekasi Convention Center (BCC) has been chosen as the venue for The 2nd Indonesia Brand & Business Opportunity Show (IBOS) Expo 2026. Scheduled to take place on August 7–9, 2026, the event is projected to act as a catalyst for economic growth by offering over 100 business opportunities to prospective investors and business partners.
CEO of INFOBRAND Group, Susilowati Ningsih, revealed that this annual event is designed on a more ambitious scale than the previous year. The exhibition serves not only as a brand showcase, but also as a comprehensive ecosystem facilitating business matching, professional networking, and strategic discussions to drive business sustainability amid modern market dynamics.
A wide range of industrial sectors will be featured, ranging from franchises, partnerships, distribution, contract manufacturing, to affiliate marketing programs. Covering fields such as food and beverages, logistics services, education, beauty, and retail, these sectors are targeted to attract more than 7,500 visitors over the three-day event.
General Chairman of the Indonesia Brand Association (ABI), Tri Raharjo, emphasized the importance of ecosystem strengthening in brand development. According to him, the synergy between brand owners and business partners—whether through franchise systems or resellers—is key to accelerating market expansion in today's increasingly competitive industrial landscape.
In addition to product exhibitions, IBOS Expo 2026 will also feature a series of Business Summit events consisting of three main agendas: the Indonesia Franchise & Partnership Summit, the Indonesia Affiliate Marketing Summit, and the Brand Indonesia Summit. This forum will bring together practitioners, academics, and industry leaders to analyze digital marketing strategies and brand strengthening techniques in the domestic market.
For members of the public interested in attending, the organizers have opened registration via their official website. Tickets are offered at an affordable rate of IDR 20,000 for a Single Ticket and a Couple Ticket option starting at IDR 15,000 per person, ensuring the event's inclusivity for business enthusiasts from all walks of life.
