The inaugural running event titled Head & Shoulders Super Cool Run 2026 was successfully held at the East Parking Plaza of Gelora Bung Karno (GBK), Senayan, Jakarta, on Sunday (26/7/2026). More than 2,500 running enthusiasts packed the race area, for which tickets had been sold out since a month before the event. This competition featured two main categories, namely the 5-kilometer and 10-kilometer routes.
This activity was initiated in response to the rising trend of running in Indonesia, where about 67 percent of the public choose this outdoor activity because it is considered practical. However, activities under hot and humid tropical weather often cause hair health problems such as oily scalp, itching, and dandruff. Through this event, Head & Shoulders aims to provide solutions for runners to stay comfortable exercising without worrying about hair problems.
President Director of P&G Indonesia, Saranathan Ramaswamy, who also participated directly in the running event, emphasized the company's commitment to supporting the community's active lifestyle. The company introduced the innovation of Head & Shoulders Super Cool Shampoo with a 2X Menthol and Piroctone Olamine formula specifically designed to keep the scalp cool and up to 100 percent dandruff-free. Echoing this, Brand Director of Hair Care at P&G Indonesia, Mikhael Hintono, added that this event serves as an interactive platform for the public to experience the product's benefits firsthand through the Super Cool Race Village.
Not just a running competition, the event was also enlivened by various interactive rides such as the Super Cool Room, Super Cool Relax Station, Super Cool Arcade, and a musical performance by the band RAN. Actress and runner Febby Rastanty, who successfully completed the 10-kilometer route, also appreciated the comfort of the running track in the Senayan area as well as the scalp freshness she felt after using the shampoo product during the race.
