The Bukit area in Ungasan, Bali, is increasingly consolidating its position as a sports tourism destination. This is evident through a collaboration between EVERY Bali and former giant club Chelsea midfielder, Alexey Smertin, in a series of fitness activities taking place in mid-May 2026.
During his visit, Smertin, who also played for Fulham and Bordeaux, not only interacted with football fans but also led a special training session for children at a local football school. Through an initiative titled 'Every Move', Smertin shared his professional experience with young talent while providing support in the form of sports equipment to motivate the younger generation on the Island of the Gods.
Beyond focusing on children, the series of activities also engaged the local sports community to participate in joint fitness sessions. This step embodies EVERY Bali's vision to blend modern residential concepts with a healthy lifestyle, while addressing the global trend where tourists increasingly prioritize physical balance during their vacations.
Executive Director of EVERY Bali, Vsevolod Karabaev, emphasized that the presence of an international figure like Smertin is part of the company's long-term strategy to build an inclusive community ecosystem. According to him, the company strives to set a new standard in the hospitality industry that offers not just accommodation, but a sustainable active lifestyle experience.
Moving forward, EVERY Bali is committed to regularly hosting similar activities, ranging from football training to community gatherings. These efforts are expected to strengthen the bond between developers, guests, and the local community, while positioning Bali as a dynamic hub for sports development on the international stage.
