Rumah BUMN Gunungkidul, managed by the PLN Yogyakarta Distribution Main Unit (UID), is currently intensifying the GREBEK Business Digital Incubation Program. This strategic initiative, running from April to July 2026, targets 15 selected micro and small enterprises (MSEs) by providing routine weekly mentoring.
This program is specifically designed to equip business owners with hands-on skills in leveraging the digital ecosystem. Participants receive comprehensive training ranging from platform optimization, including Instagram, WhatsApp, Google, and TikTok Business. In addition to marketing technicalities, participants are also guided in compiling product catalogs and creating content relevant to the latest algorithm trends.
Entering the advanced stage, the training focus shifts to strengthening business identity and personal branding. The Manager of Rumah BUMN Gunungkidul, Atikka Rismawati, emphasized the importance of having a representative company profile for MSMEs. This is a key factor enabling businesses to seize opportunities for collaboration, partnerships, and exhibition access, which have often been missed in the past due to a lack of professional business portfolios.
General Manager of PLN UID Yogyakarta, Deri Prasetio Utomo, stated that this mentoring is a tangible manifestation of PLN's commitment to empowering the community's economy. Through Rumah BUMN, PLN strives to create a business ecosystem that is adaptive, innovative, and highly competitive. It is hoped that, through this sustainable program, MSMEs can transform into resilient drivers of the local economy in the digital era.
