Radisson Hotel Group has officially introduced an artificial intelligence (AI) technology innovation designed to perform automatic hotel rate adjustments. This strategic step aims to provide a more transparent and efficient reservation experience for guests booking through the company's official digital channels.
Previously, customers had to go through a complicated claim procedure when finding a lower price on third-party platforms through the Best Online Rate Guarantee program. Now, the AI system will proactively detect rate discrepancies. If a more competitive price is found on various online travel agencies (OTAs), the system will automatically match that rate directly on RadissonHotels.com without requiring manual intervention from the guest.
Gianni Di Fede, Global Chief Commercial Officer of Radisson Hotel Group, emphasized that this initiative is a response to travelers' needs for a fast and hassle-free booking process. With this automation, guests no longer need to waste time taking screenshots or waiting for time-consuming claim verification processes.
This technology has been integrated across all Radisson Hotel Group properties globally and includes price monitoring on various prominent travel platforms such as Booking.com, Expedia, and Trip.com. In addition to making it easier for consumers, this system is also expected to ease the administrative burden on hotel staff, allowing them to focus more on improving service quality for guests.
The launch of this feature marks a new chapter in Radisson Hotel Group's digital transformation strategy. By shifting from a reactive claim model to a proactive AI-driven solution, the company is committed to strengthening its direct booking channels while guaranteeing price certainty for every customer worldwide.
