Arema FC management is currently actively optimizing various commercial revenue sectors to strengthen the club's financial foundation. One of the strategic steps taken is maximizing the role of the Arema Store as the spearhead of the business, while campaigning for the importance of buying official products and merchandise to its loyal supporters, Aremania.
Arema FC's Chief Business Officer, Irma Prianti, explained that the focus on developing this business line started when she took office in April 2026. According to her, financial independence is crucial so that the club, nicknamed Singo Edan, does not only rely on funding from main sponsors, especially in facing current economic inflation challenges.
In addition to managing the official store, the management is also inventorying and commercializing various other potential assets. These optimization efforts include developing players' market value, utilizing digital media, coaching soccer academies, and exploring new partnerships. These business lines are expected to become stable sources of income for the club in the long term.
The next important momentum for Arema FC is the launch of the latest home and away jerseys for the 2026-2027 Super League competition season. The launch of these new battle uniforms is scheduled for July 25, 2026, coinciding with Singo Edan's first match against Persib Bandung in the 2026 President's Cup pre-season tournament.
Irma emphasized that real support from fans through purchasing authentic products at the Arema Store directly impacts the team's performance on the field. The management itself has provided several price tiers for the jerseys that are budget-friendly for supporters. With the increase in official merchandise sales, management is optimistic about having a better budget allocation to bring in quality players.
